El Paso, Texas · Since July 4, 1953

Chico’s Tacos Menu — El Paso’s Rolled Tacos in Red Sauce

Rolled tacos, tomato sauce and a blanket of cheese. Explore the menu, compare single and double orders, and estimate your meal cost before visiting this El Paso institution.

Last updated:

Founded in 1953 4 El Paso locations in our guide Featured on Food Network

A small paper tray carries a big piece of El Paso’s food identity.

Joe Mora opened Chico’s Tacos on July 4, 1953, on Alameda Avenue. His background included boxing promotion and work as a jukebox mechanic. The business grew around a distinctive combination: rolled, fried tacos served in a tomato-based sauce with shredded cheese.

Following Mora’s death in 1992, his family continued the business. Its appeal reaches beyond the signature tacos: burgers, burritos, crinkle-cut fries, grilled cheese and a hot dog served on a hamburger bun give diners several ways to build an order.

The restaurant’s place in local history is unusually well documented. In 2003, the Texas House adopted HR 84 to honor its 50th anniversary and the Mora family. National television exposure later brought the paper tray to an audience well beyond El Paso.

The Best Thing I Ever AteFood Network
HR 84Texas House · 2003
“I’m Not Fat, I’m Fluffy”Gabriel Iglesias · 2009
73 Years Since OpeningFounded July 4, 1953
Why El Paso keeps coming back

What Makes Chico’s Worth the Trip

The experience centers on a short menu, a distinctive sauce and the way you put the order together.

Chico's rolled tacos in red tomato sauce topped with cheese

The Signature Paper Tray

This is a saucy rolled-taco order rather than a dry, folded street taco. Start with a single if you want to try the signature dish before adding more.

Rolled tacos with red sauce, cheese and fries at Chico's Tacos

The Fry-Dip Ritual

Fries give you something to dip into the sauce left in the tray. They are a separate menu item, so include them when working out the cost of your meal.

Fries topped with chili and cheese at Chico's Tacos

More Than Rolled Tacos

Dining with someone who wants a different order? Burgers, burritos, grilled cheese and the hamburger-bun hot dog provide alternatives without changing restaurants.

Chico’s Tacos menu with prices

What’s Actually on the Tray

Browse tacos, burritos, burgers, sandwiches, fries, hot dogs and drinks. A single order means three rolled tacos; a double means six.

Menu prices updated:

22Priced menu items
7Menu sections
3 / 6Single / double tacos

Tacos

3

Individual Taco

One rolled taco; confirm what is included when ordering individually.

$1.17

Single Order (3 Tacos)

Rolled tacos with tomato sauce and cheese; green salsa served separately.

$4.44

Double Order (6 Tacos)

Six rolled tacos with the signature sauce and cheese.

$8.88

Burritos

2

Burrito

$3.22

Beef Stew Burrito

$2.48

Hamburgers

4

Regular Hamburger

$3.06

Regular Cheeseburger

$3.50

Jumbo Hamburger

$4.92

Jumbo Cheeseburger

$5.30

Sandwiches

1

Grilled Cheese (“Grillo”)

The grilled cheese sandwich is also known as a grillo.

$1.87

French Fries

1

Regular French Fries

Crinkle-cut fries, ordered separately from the tacos.

$3.64

Hot Dogs

1

King Size Hot Dog

Sliced franks on a hamburger bun with chili, mustard and pickles.

$4.80

Beverages

10

Coffee (Small)

$1.78

Coffee (Large)

$2.42

Beverage (Small)

$1.36

Beverage (Medium)

$1.92

Beverage (Large)

$2.42

Iced Tea (Small)

$1.21

Iced Tea (Large)

$1.44

Dasani Water

$1.21

Beverage No Ice (Small)

$1.36

Beverage No Ice (Medium)

$2.02

Prices are in U.S. dollars. Menu options may vary by location.

Plan your meal

Build Your Chico’s Order

Add tacos, sides and drinks to see an estimated subtotal using the menu prices above. Split the cost between your group or compare a single order with a larger meal.

Single vs. Double

At the menu prices, two singles and one double each total $8.88 for six tacos. For nine tacos, three singles total $13.32. Select a single and set the quantity to three in the planner.

Single + Fries + Drink

A single order, regular fries and a small fountain drink come to $9.44 before tax at the menu prices. With small iced tea instead, the estimate is $9.29.

Double + Fries + Drink

A double order, regular fries and a small fountain drink come to $13.88 before tax at the menu prices. Split evenly between two, the estimate is $6.94 each.

A small ingredient, a big reaction

The Great Cheese Debate

The cheese change became a local news story because regulars noticed the difference. The documented sequence matters: an older cheese blend was discontinued, leading Chico’s to select Wisconsin cheddar.

An Alameda Avenue Original

Joe Mora opened Chico’s in 1953. The rolled tacos, sauce and cheese became the combination people associated with the restaurant.

Texas Legislature · HR 84
The Version Many Regulars Remember

Remezcla’s 2019 feature describes an imitation yellow cheese used from the early 1980s until 2016. For many customers, that color, texture and flavor defined their childhood order.

Remezcla · June 19, 2019
The Older Blend Was Discontinued

In July 2017, co-owner Bernie Mora told CBS4 that the previously used blend had been discontinued the preceding summer. Replacement samples were inconsistent, so the restaurant selected premium Wisconsin cheddar.

CBS4 · July 2017
A Return to an Earlier Flavor

Mora explained that the cheddar brought the tacos closer to their 1950s and 1960s taste. CBS4 interviewed customers with differing reactions: some preferred the change, while others missed the familiar cheese.

CBS4 · Owner’s explanation
Order the Dish, Ask About the Details

Expect rolled tacos served with tomato sauce and cheese. If the exact cheese matters for an allergy or dietary requirement, ask the restaurant about its current ingredients before ordering.

Ingredient questions are best answered at the counter.
El Paso’s enduring food debate

Are Chico’s Tacos Even Tacos?

The name can create the wrong expectation if you are imagining a folded street taco. Here is the distinction that matters when ordering.

In Shape, They’re Rolled Tacos

The tortillas are rolled and fried, giving them a form commonly associated with taquitos or flautas. Tomato sauce and cheese turn them into a dish best approached with a fork nearby.

On the Menu, They’re Chico’s Tacos

Order a single for three or a double for six. Those names describe the portion, while the sauce, cheese and separate green salsa define the Chico’s presentation.

Good to know

Chico’s Tacos, Answered

What is Chico’s Tacos known for?
Rolled, fried tacos served in a paper tray with tomato-based sauce and shredded cheese. Joe Mora opened the restaurant in El Paso in 1953.
How much are a single and double order?
A single order is $4.44 for three tacos. A double is $8.88 for six.
Is a double cheaper than two single orders?
Both options total $8.88 for six tacos at the menu prices.
How much is a meal with fries and a drink?
The planner estimates $9.44 for a single or $13.88 for a double with regular fries and a small fountain drink, before tax, using the menu prices.
Is Chico’s Tacos cash-only?
Bring cash for Alameda. Call the branch if you need to confirm its current payment policy or ATM availability.
How many Chico’s Tacos locations are there?
Four El Paso locations are listed: Alameda Avenue, Dyer Street, George Dieter Drive and Montwood Drive. See the locations and hours guide before choosing where to go.
Why did Chico’s Tacos change its cheese?
In a July 2017 CBS4 report, co-owner Bernie Mora explained that the older cheese blend had been discontinued the previous summer. The restaurant selected premium Wisconsin cheddar after trying replacements.
What can I order besides rolled tacos?
The menu includes burritos, hamburgers, cheeseburgers, grilled cheese, fries and a king size hot dog served on a hamburger bun, plus beverages.
Plan your visit

Find Chico’s on Alameda

Chico’s began on Alameda in 1953. Visit El Paso lists the restaurant at 4230 Alameda Ave and confirms the phone number below. Call for the closing time or holiday hours before making a late trip. Visit El Paso listing.

Chico’s Tacos — Alameda

El Paso · Rolled Tacos · Dine-in & Takeout

Address: 4230 Alameda Ave, El Paso, TX 79905

Phone: (915) 533-0975

Hours: Check the locations and hours guide and call before a late-night or holiday visit.

Payment: Bring cash. Call to confirm the payment policy or ATM availability.

Known for: Rolled tacos with tomato sauce and cheese, crinkle-cut fries and hot dogs served on hamburger buns.