Urban Crust Menu — A 19th-Century Saddle Shop, Three Floors of Pizza
Before it was a wood-fired pizzeria, 1006 E. 15th Street was a harness and saddle shop. The Sheas kept the bones and added a Ferrari of an oven, an ice bar that pours drafts at 32°F, and a chandelier built from horsewhips.
A harness shop from the age of horses, turned into a pizzeria with a rooftop ice bar.
Nathan and Bonnie Shea bought the building at 1006 E. 15th Street in 2007, in the middle of Plano’s historic downtown. In the 1800s it had been a harness and saddle shop — the kind of business that outfitted horses, not diners. Two years later, in 2009, the Sheas opened Urban Crust inside it, and made a point of keeping the building’s past visible rather than covering it up.
A bridle hangs at the corner of the staircase as a direct nod to what the space used to be. Historic photographs of the building line the walls. The showpiece is an oversized chandelier built from horsewhips — the kind of detail that only makes sense once you know what this place was before it served pizza.
For the kitchen, the Sheas brought in Salvatore Gisellu, formerly of Daddy Jack’s Wood Grill in downtown Dallas, to run an authentic Italian wood-fired program. What they built together is best understood one floor at a time — the tool below walks you through it.
Which floor is for you?
Urban Crust isn’t one room — it’s three distinct ones stacked on top of each other, and each has its own personality. Pick a floor to see what’s actually up there.
Where the wood-fired oven does its work, in plain view.
What’s here
The main bar, the open kitchen, and the two-chambered wood-fired oven that Gisellu calls his “Ferrari with two doors” — one side for pizza, the other for entrées.
Best for
Walk-ins, a quick bar seat, and watching the oven work while you wait for a table upstairs.
This is also where you’ll spot the horsewhip chandelier and the bridle at the staircase — the building’s harness-shop history is most visible right here at the entrance.
The main dining room, and the floor built for groups.
What’s here
Elegant table seating and a separate private room, used for parties and larger group dinners away from the main floor traffic.
Best for
A proper sit-down dinner, birthdays, and any group booking that wants its own space.
Historic photographs of the building continue up the stairwell here — worth a look on the way to your table.
The reason people who’ve never had the pizza still know the name.
What’s here
32 Degrees, the rooftop ice bar: a chilled bar top that keeps draft pours at a constant 32°F and shots at -5°F, plus open-air patio seating with downtown Plano views.
Best for
Sunset, a happy hour that doesn’t feel like a happy hour, and cocktails with your pizza instead of after it. No elevator — it’s stairs all the way up.
The rooftop is the single most-mentioned reason people say they came back. Go right before sundown if you want the view at its best.
Descriptions reflect the building’s published layout and consistent guest reporting; exact seating and hours vary by night and season.
The oven with two doors
Every pizza and most entrées here pass through the same wood-fired oven — chef Salvatore Gisellu’s two-chambered setup, imported for exactly this kind of Italian cooking.
Two chambers, one fire
One side of the oven is dedicated to pizza, the other to entrées like the wood-fired ribeye and roasted chicken — both cooked over the same live fire, at different intensities.
Imported ingredients
Buffalo mozzarella is flown in from Italy, and the tomatoes and flour follow the same standard — the kitchen treats sourcing as part of the recipe, not an afterthought.
The pattern across public reviews
from a large volume of reviews
The bread wins people over first
The complimentary bread with olive tapenade and tomato sauce comes up constantly — enough that some guests mention buying the tapenade to take home.
The crust is the headline
Reviewers consistently single out the thin, crisp, wood-fired crust as the reason they keep coming back, with the char and the imported ingredients called out specifically.
The rooftop closes the deal
The 32 Degrees rooftop is the most-mentioned reason for a repeat visit — the view, the ice-cold bar top, and sunset timing all come up again and again.
Urban Amore is the favorite pizza
Among the signature pizzas, the fig-and-prosciutto Urban Amore is the one guests name most often as their standing order.
Genuinely good with kids
Families note staff going out of their way to engage children, and the kitchen will send out a ball of raw dough to keep kids busy before the pizza arrives.
Peak-time service is the one gripe
The most common criticism is slower drink service and less attentive staff during the busiest hours — reviewers suggest going earlier or off-peak.
Themes summarized from publicly visible reviews across Google, Yelp, Tripadvisor and WeddingWire as of July 2026, in our own words — not direct quotes. Individual experiences vary.
Worth knowing before you visit
No elevator to the rooftop
32 Degrees is up two flights of stairs from the ground floor. Plan accordingly if stairs are a concern.
Book ahead for groups
The second floor has a dedicated private room — reach out in advance if you’re planning a party or a larger group dinner.
Go early for the rooftop view
Reviewers consistently recommend arriving before sundown to get the best light over downtown Plano from the third floor.
Downtown Plano parking
The restaurant sits on the walkable, brick-paved 15th Street — expect street parking typical of the historic downtown district.
Urban Crust, answered
What was the Urban Crust building before it was a restaurant?
It was a harness and saddle shop in the 1800s. Nathan and Bonnie Shea bought the building in 2007 and opened Urban Crust there in 2009, deliberately keeping details like a bridle at the staircase, a horsewhip chandelier, and historic photographs on display.
What is 32 Degrees?
32 Degrees is Urban Crust’s rooftop ice bar on the third floor — a bar top chilled to a constant 32°F for drafts, with shots served at -5°F, plus open-air patio seating overlooking downtown Plano. It’s reached by stairs only.
How many floors does Urban Crust have?
Three, each with a different feel: the ground floor with the bar and open kitchen, the second floor for main dining and private groups, and the third-floor rooftop ice bar.
What are the most popular dishes at Urban Crust?
The Urban Amore pizza (fig preserves and prosciutto di Parma) is the most-named favorite among reviewers. The Margherita and Black & Bleu are also frequently recommended, and the complimentary bread with olive tapenade is a consistent highlight before the meal even starts.
Who runs the kitchen at Urban Crust?
The Sheas brought in Salvatore Gisellu, formerly of Daddy Jack’s Wood Grill in Dallas, to lead the Italian program around a two-chambered wood-fired oven — one side for pizza, one for entrées.
Is Urban Crust good for kids?
Yes — reviewers consistently describe it as family-friendly, with staff engaging children directly and the kitchen offering a ball of raw dough to keep kids entertained while the pizza cooks.
Where is Urban Crust located?
1006 E 15th St, Plano, TX 75074, on the walkable, brick-paved main strip of historic downtown Plano.
Find it in historic downtown Plano
1006 E 15th St, Plano, TX 75074
(972) 509-1400
Wood-fired Italian · three floors · rooftop bar
Reservations recommended for the second-floor private room and busy rooftop evenings.
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